Stratford Original
Brand Refresh & Website
As Stratford’s Business Improvement District, Stratford Original wanted to refresh their brand to appeal to both business and consumer audiences, whilst capturing the essence of Stratford Town Centre to resonate with locals and visitors alike.
Taking inspiration from outdoor graphics in Stratford Town Centre, we created a brand that is vibrant and clear, and portrays true character.
The project led with a new website that allows residents and businesses in Stratford to stay up-to-date whilst building a real community feel, and was rolled out all the way through to tote bags to kickstart a great placemaking project.
Stratford Original have four theme groups for the District; Safer Stratford, Enhancing Stratford, Promoting Stratford, Doing Business. We created unique combinations of icon and colour for each theme group, so that information can be easily categorised on the website and within printed documents - making information much more accessible for audiences.
we created a brand that is vibrant and clear,
and portrays true character.
