Double Down News
Brand Identity and Website Design & Build
Double Down News (DDN) was set up to champion the voice of the people. A source of truth in a world where opinion and facts are so often bought and sold to the highest bidder, and the media is controlled by the wealthiest few in society.
Serving the people
not the power
DDN is an alternative online news channel challenging the status quo of the content we consume, spreading a liberal and relevant message. It puts people over profits and is direct in its views and content. Strudel were commissioned to create a brand and website that would capture the urgency and immediacy of their vital message and provide a visual catalyst for promotion, marketing and online thought leadership.
DDN is the antithesis of ego, personality and moral superiority. DDN prioritise people, ideas, evidence and community above all. Join the future of journalism
“ Strudel have been amazing throughout the entire project. Not only did they
deliver a functional and quality brand and website but they fully understand our
goals and aims with DDN ”
